TAL Insurance launched their This Australian Life campaign using Sia’s Chandelier (Vitamin String Quartet Tribute to Sia). We Are Social then commissioned Red Canary to compose an original score for six branded content pieces. Our brief was to create music which complements the overarching campaign, fitting comfortably with the principal piece on social channels.
Red Canary’s music sought to capture the charm of the beautifully shot drone footage, while gently nodding to the original campaign.
These were the results.
